Privacy Policy

Last updated: September 19, 2025

Brothers Dog Food, LLC (“we,” “us,” or “our”) operates the Brothers Dog Food website (the “Service”). This Privacy Policy describes how we collect, use, disclose, and safeguard your Personal Information when you use our Service. By using the Service, you agree to the practices described herein. Capitalized terms not defined carry the same meaning as in our Terms and Conditions at https://Brotherdogfood.com.

1. Information We Collect

  • Personal Information: Name, email, phone number, address, and other identifiers.

  • Log Data: Browser type, version, IP address, pages visited, timestamps, session duration.

  • Cookies & Tracking Technologies:

    • We use cookies (including Google AdSense & DoubleClick) to enhance user experience and serve ads. You may disable cookies via your browser, although some features may be impacted.

    • We participate in Shopify’s Shop Campaigns to present post-purchase offers after checkout. To deliver personalized offers to Shop Pay users, Shop uses the shopify_pay cookie to recognize relevant users. For contextual offers, Shop may use information from your current transaction (for example, your cart contents). Where required by U.S. state privacy laws, our participation may be considered a “sale” or “sharing” of personal information for targeted advertising.
      • Your choices: You can opt out of the “sale” or “sharing” of your personal information for targeted advertising at any time via our Do Not Sell or Share My Personal Information page and by updating your cookie preferences. We honor these choices using Shopify’s Customer Privacy API.
      • Learn more: See Shopify’s privacy practices and Shop’s terms.

  • Third-Party Pixels: We implement TikTok’s Pixel, Events API, and Advanced Matching to collect user behavior and hashed contact details for advertising purposes.

  • Behavioral Analytics:

    • Microsoft Clarity (Heatmaps & Session Replay): We use Microsoft Clarity to understand how users interact with our website through heatmaps and session recordings, including click, scroll, and mouse movement data. Clarity automatically masks sensitive content, and data is retained up to 30 days for session playback and up to 13 months for aggregated heatmap metrics and favorited or labeled sessions.

2. Third-Party Platforms & Data Sharing

Klaviyo (Email & SMS Marketing)

  • Role: Acts as a data controller when handling personal data directly collected via its services and as a processor when we supply the data.

  • Compliance Support: Enables GDPR-compliant consent collection and handles CCPA/GDPR data requests.

  • Restrictions: Disallows collection of sensitive personal data per their Acceptable Use Policy.

Judge.me (Customer Reviews)

  • Role & Compliance: Processes or controls reviewer information; compliant with GDPR and CCPA, and SOC 2 certified.

Stay AI (Subscription Management)

  • Role: Processes subscriber data for retention, analytics, customer portal functionality, etc., without selling personal data.

Microsoft Clarity (Behavioral Analytics)

  • Role: Operates solely under our instructions as a processor, collecting behavioral data to improve user experience via heatmaps and session replays. Clarity masks sensitive fields by default, and data is stored securely on Microsoft Azure.

Google AdSense & DoubleClick Cookie

  • Google, as a third party vendor, uses cookies to serve ads on our Service.

3. TikTok Tracking & Advertising

We use TikTok’s Business Products—such as TikTok Pixel, Events API, and Advanced Matching—to collect user behavior data (e.g., page views, purchases) and hashed identifiers for advertising purposes.

  • Purpose: For ad performance measurement, audience building, and campaign optimization.

  • Compliance Requirements:

    • Per TikTok's Business Products (Data) Terms, you must include all legally required disclosures in your privacy notice.

    • Any prohibited data (e.g., sensitive personal categories) must not be shared; if detected, you’ll be notified and must act immediately.

  • User Rights & Opt‑Out:

    • Offer opt-out mechanisms via cookie consent, TikTok’s ad settings, or your contact.

    • Comply with GDPR (legal basis, rights to object) and CCPA (Do Not Sell option).

    • Situations with joint controller obligations under GDPR should be clarified.

  • Links & Reference: Provide links to TikTok’s Privacy Policy, Cookie Policy, and Business Products (Data) Terms.

4. Data Retention & Security

  • Retain data only as necessary to fulfill service delivery, legal obligations, or optimizations.

  • We use commercially reasonable security measures (e.g., encryption), but cannot guarantee absolute protection.

  • Behavioral analytics data captured via Microsoft Clarity:

    • Session playback recordings are retained for up to 30 days.

    • Aggregated heatmap data, and labeled/favorited sessions, are retained for up to 13 months.

5. Your Rights & Opt-Out Options

Depending on applicable laws (e.g., GDPR, CCPA), you can:

  • Access, correct, delete, or export your personal data.

  • Withdraw consent or opt out of marketing.

  • Access tools like Klaviyo’s Data Privacy API for handling privacy requests.

  • Manage cookie preferences and opt out of TikTok tracking.

  • Use “Do Not Sell My Personal Information” where applicable.

  • Contact us at hello@brothersdogfood.com to exercise any rights.

6. Children’s Privacy

Our Service is not directed at individuals under age 18, and we do not knowingly collect children’s data. If discovered, such data will be deleted immediately. TikTok’s policies also prohibit collection from minors under 13.

7. Links & Third-Party Sites

We may provide links to external sites; we are not responsible for their privacy practices. Review their policies independently. We may also disclose data to comply with legal obligations.

Security

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

8. Legal & Regulatory Compliance

We broadly comply with global privacy laws, including GDPR and CCPA. Your rights under these laws include:

  • The right to be informed, access, portability, erasure, and to object (GDPR/CCPA).

  • Rights must be acknowledged within GDPR’s one-month or CCPA’s 45-day response windows.

9. Policy Updates

We may modify this policy at any time. Changes take effect upon posting to this page.

10. Contact Us

To exercise your rights or ask questions, contact: hello@brothersdogfood.com