Accessibility Policy
1. Statement of Commitment
We are committed to ensuring that BrothersDogFood.com is accessible to everyone, including people with disabilities. We believe in equal access and functionality for all, aligning with principles of independence, dignity, integration, and equal opportunity.
2. Purpose of the Policy
This policy outlines our approach to maintain and enhance website accessibility, providing transparency about our standards, processes, and how users can reach us for assistance or feedback.
3. Scope
This policy applies to all web content and features of BrothersDogFood.com, including but not limited to marketing pages, product listings, forms, downloadable documents, and multimedia content.
4. Accessibility Standards & Compliance
We follow the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA as our technical standard. We aim to comply with the latest best practices and will consider adopting WCAG 2.2 as appropriate.
5. Ongoing Monitoring and Improvement
We conduct regular accessibility audits—both automated and manual—and periodically review site functionality, design, and content to maintain compliance and address issues. Where possible, we involve users relying on assistive technologies in our feedback loop.
6. Known Limitations
While we strive for full accessibility, there may be isolated areas under refinement (e.g., embedded PDFs, dynamic interactive elements). If encountered, users can contact us to request resources or assistance.
7. Contact Information
If you experience any difficulty using our site or believe its content is not fully accessible, please reach out:
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Email: accessibility@brothersdogfood.com
We aim to respond within 2 business days and provide alternatives or workaround support when needed.
8. Roles & Responsibilities
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Accessibility Lead / Web Team: Oversees accessibility audits, compliance implementation, resolution of feedback, and reporting.
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Content Authors & Developers: Ensure accessibility is embedded from design through implementation.
9. Procurement & Third-Party Content
We prioritize accessible digital tools and content. When integrating third-party vendors or content (e.g., plugins, payment portals), we evaluate their accessibility compatibility and require compliance where feasible.
10. Training and Culture
Our team receives regular training in accessible design and development practices to maintain awareness and ensure accessibility is a core component of all future updates and workflows.
11. Legal and Ethical Context
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While U.S. private businesses are not bound to specific web accessibility laws, the ADA encourages effective communication and non-discrimination.
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For businesses serving EU-based users, the European Accessibility Act (effective June 28, 2025) mandates accessibility compliance—non-compliance may result in fines and reputational risk.